WHAT I CAN DO FOR YOU
From logos and labels to shops, sites and small tools, everything I make is built to be understood in seconds, trusted quickly and point to one clear next step.

Brand identity
You get a compact brand guide, not a thick manual. It has your logo lockups, your colour and type rules in plain words, and whichever screen and print exports your sign maker or printer needs. I've watched thick manuals gather dust, so I make using the brand correctly the easy thing to do.
- Logo lockups for print and screen
- Colour and type rules in plain words
- The screen and print exports you ask for
- Clear guidelines your team can follow

Graphic design and packaging
Menus, flyers, labels, boxes and shelf pieces that read well on a phone and on a shelf. I keep the layout calm, the files ready for print or upload, and the words plain. None of it needs a manual.
- Menus, flyers and ad visuals
- Labels and packaging for the shelf and the unboxing
- Files ready for print or upload
- Short notes your team can reuse

Shopify stores
I build new Shopify stores, and I tidy up, optimise or migrate existing ones. I test checkout with you, set up markets and currencies where they apply, connect your domain and analytics, add custom features when they're part of the plan, and hand over a shop you can run on your own. If your current store is hard to maintain, I'll tell you plainly whether a fix or a rebuild makes more sense, and give you reasons you can check.
- New builds, tidy-ups, optimisation and migration
- Checkout tested with you before launch
- Markets, currencies, domain and analytics
- Custom features where they're in scope, plus handover notes

Website design
Small websites that load fast and read well on a phone. I build custom sites with TypeScript and React, and I can also set up the tool you've already picked, like WordPress, Squarespace or Wix, plus one more coming soon. Every site goes live with your domain and analytics connected.
- Custom TypeScript and React builds
- WordPress, Squarespace and Wix setups
- Domain and analytics connected
- Handover notes your team can follow

Custom tools and automation
Sometimes off-the-shelf software bends your process out of shape. When that happens, I build the small thing that fits: a tool for one specific problem, a workflow automation, or a link between apps you already use. You describe the friction in plain words, and I scope a fix you can run without calling me every week. My Lab experiments stay in the Lab. What I hand you is finished, tested and yours.
- Tools and features built for one specific problem
- Integrations between the apps you already use
- Workflow automation with plain-language setup
- Finished, tested handover, with no experiments sold as products
Not sure which one fits? Write a few lines about what you sell and where it feels stuck.
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